Symbolism in Logo Design
May 9th, 2010 | 
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“Decoding Design” іѕ a design theory book οn integrating universal symbols іntο visual communication fοr more effective аnd aesthetic results. Deconstruction οf thе symbolism іn well known corporate logos. Process examples οf successful internationally-based design. Visit www. decodingdesign.com Books available οn amazon.com: www.amazon.com
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@CaliShaman Angeles’ book is referenced in Decoding Design. As is Leonardo da Vinci who also said the universe is composed in the language of arithmetic. The basic shapes are the building blocks upon which 3 dimensional space is built.
This reminds me of Angeles Arrien’s Signs of Life, in which she explores the 5 basic symbols of circle, triangle, square, cross, spiral. Brilliant piece of work. Nice to see someone use it to describe marketing.
thanks, Jessie!
Self similarity and scaling are how we know concepts further than human ease of understanding. We can use this facility to expand consciousness/awareness into understanding. All there is or ever will be is in adjoin of us, in a version we are able to sensually grasp. A very practical application of the infinite formatted for human understanding.
All shapes in nature are derivative of fractals. So are the shapes shown in this book.
I bought the book yesterday, and I’m half way through it by now! I like it and I believe it will certainly help me to be converted into a better designer!
Is this book is available in india? if so pls advise me the price in indian market.
Kishor
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